Media Buying | Radio

With 40 million people listening for up to seven hours a day it’s easy to see the potential in this cost-effective medium.

Saab City is the leading Saab dealer in London and our brief was to increase footfall into their showrooms.

Our radio and outdoor campaign focused on drivers and included bus-back ads and ‘drive-time’ radio spots on stations fitting the customer demographic.

The targeted, integrated nature of the campaign was the secret of its success.