Creative | Branding

The best branding not only creates a unique look, it produces a positive emotional response from your target market.

Every aspect of ‘The Office’ branding was down to us; the typography, minimalistic line-work, bold use of white space, even the particular shot of Ricky Gervais as David Brent.

Used on all DVDs, script books, website and countless items of merchandise, the branding became synonymous with the programme.

‘The Office: The Complete First Series’ remains the fastest selling BBC DVD.