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  • Planning

    See our process

Forgetting the lines

Never mind ‘above the line’ or ‘below the line’.  With the ever growing number of advertising platforms, the line is irrelevant. Don’t just think about opportunities to be seen and heard, think in terms of opportunities to engage.  Rather than trying to interrupt behaviour, try and change it. 

 

"Nobody counts the number of ads you run: they just remember the impression you make."

Bill Bernbach

Return on investment

We see marketing as an investment rather than a cost.  Getting a good return on that investment requires understanding your business, understanding consumer behaviour and optimising your media strategy.  You also need to accurately measure your results, so you can see what’s working and, just as importantly, what isn’t.

 

We do all the above by utilising industry leading research and an array of consumer and media planning tools to deliver strategies which we guarantee will improve your ROI.

 

Tailored solutions

The greatest asset in our toolbox is our people and their imagination, vision and experience but we do still  employ the industry's premier research tools to help along the way.

 

We use these to assess your marketing objectives, quantify your audience and understand their behaviour, deliver the campaign, measure results and, ultimately, optimise the whole strategy.

TouchPoints

A unique, consumer-centric multi-media database produced in response to the communication industry by the Institute of Practitioners in Advertising. It's a tool that offers deep insight into consumer behaviour, attitudes and media consumption.

TGI

Target Group Index is the UK’s most respected source of consumer data, providing compelling insights into consumer attitudes, motivations, media habits and purchase behaviour.

 

Ad Server

An on-line management interface, combining tracking and measurement across all online channels in real time, enabling optimisation and website audience analysis.

NRS

National Readership Survey is the industry standard when it comes to readership figures, involving 36,000 respondents and covering over 300 publications.

JICREG

Readership data on regional newspapers, run by the Newspaper Society, which identifies the best titles to use in a regional media campaign.

BARB

The official television audience figures which include the number and type of people watching a channel at any given time.

RAJAR

The UK’s official body in charge of measuring radio audiences, publishing data every quarter on over 300 individual radio stations.

POSTAR

Audience estimates for ‘out of home’ advertising (in other words, posters) which gives nuanced data on both how many people, and how many times people, see outdoor advertising.

COMMSCORE

The digital world’s official measuring tool for market intelligence that operates via a combination of behavioural and survey insights.

Google Analytics

A useful tool providing intelligence into web traffic and marketing effectiveness which allows you to measure the success of an online communication.