The Full Service Media Agency Tel: 020 7253 8800 | Twitter
Expertise at the edge
Innovation, research and analytics inform everything we do in the digital arena. We make it our business to be at the forefront of new technologies, new consumer behaviour and new business models, without having to waste your money on experiments that might not work.
We strive for clarity and transparency, keeping you informed in straightforward, jargon-free language.
The big picture
In the late 90s, IBM ran a TV ad featuring two well-dressed members of the new business technocracy.
One looked up from his paper: "It says here, we have to be on the internet". The other replied, "Why?" and the first answered "It doesn't say..."
A decade or so later similar conversations blossomed about social media. Everyone knew they had to be on social networks like Facebook, but no-one seemed to know why, or what to do when they got there.
Our digital team
Our dedicated team of designers, developers, creatives, marketing consultants and digital strategists are expert at understanding the digital context for brands and can guide you through the process of a website rebuild, a mobile campaign or app, search engine marketing, social media, a PPC campaign, banner ads, viral marketing or a host of other online opportunities.
There's more to life than poking
There’s more to social media than endless poking. Social media requires specific strategies, real immersion and experience in creating social products. Social media has changed the way we interact with each other and the way we market ourselves, our services and our business.
A full understanding
Having a full understanding of all social media tools and platforms is only one dimension. Facebook ‘likes’ and Twitter ‘re-tweets’, have a limited ability on their own to change how consumers think about your brand.
Instead, it’s about creating conversation hubs around ‘social objects’ that connect people. We like to think of ourselves as experts in social marketing, driven by clear insights which fuel our creative thinking and inspire fresh ideas.
Blogability
Blogs and other one-to-one online platforms offer brands an ideal opportunity to connect with people on their terms.
We constantly create dialogue to engage with your advocates and critics to build brand equity and create, change or re-inforce attitudes and behaviours.
'Word of mouth is the best medium of all."
Bill Bernbach
Rich media
What were once simple banners are now powerful, interactive ‘rich media’ ads with increased potential for targeting and interactivity.
We use the latest innovations to create the most exciting, eye-catching displays for your brand and use strategic targeting techniques to make sure you reach the right audience across a network of appropriate sites. Whether it’s an awareness-building or a direct response campaign, we can find your audience in a number of ways:
Behavioural
We build a profile of your visitors, allowing for more relevant advertising for consumers.
Contextual
We can target by time of day or by search keywords.
Geographical
Targeting potential customers by postcode, city, region or country.
Demographical
We can target a particular age or interest group, or people who fulfil certain specific criteria.
Re-targeting
We continually refine our targeting techniques to turn visitors into buyers and increase conversion and transaction.
It’s about the quality of leads, rather than the quantity
Our search marketing strategy focuses on targeting efficiently, with the tracking and optimising necessary to make you stand out in a crowded market.
Our goal is to not just drive traffic but increase conversion rates and maximise your ROI.
Keyword expertise
A successful PPC or SEO campaign relies on identifying the most productive keywords to attract high quality, motivated traffic to your website.
By undertaking thorough research into keyword semantics, keyword effectiveness and the levels of competition for keywords online, we can create a Search Engine Marketing campaign that measurably increases your search visibility status.
A fast-changing market
The art of search marketing is constantly evolving in response to an ever-changing marketplace. At MWI we pride ourselves in staying ahead of the curve when it comes to the latest techniques and metrics in this dynamic and fast-changing arena.
We invest in the latest industry-standard tools and have a passion for seeking out fresh and exciting innovations in all areas of digital marketing.
User experience
Great user experience is at the heart of our design principles. This is achieved by a full appreciation of consumer psychology and interface design. We built sites that last, with robust, scalable technologies that will deliver great customer experience for years.
Our design process consists of 3 distinct phases:
1) Concept
This collaborative phase explores the project’s scope and produces a conceptual visualisation of what you wish to achieve. It results in a clear set of objectives, strategy and routes to implementation.
2) Blueprint
From concepts to working prototypes, this phase is designed to produce detailed wireframes so you understand how a site works, not just how it looks.
3) Build
This is where we determine the technical architecture and implement the blueprint. We make sure all elements are robust and deployable, constantly testing everything as we go, so there are no failures or nasty surprises at the end
Keeping on track
Every business is unique, as is every campaign, so the measuring and tracking systems we apply are unique too.
The incredibly sophisticated array of measuring and tracking tools we have at our disposal give us compelling insights into the effectiveness of your campaign via click-throughs, open rates and viewing times.
The latest technology
Conversion-per-click gives a valuable measure of ROI but it’s not just about clicks. We can also measure the engagements and deep brand interactions that occur online without registered clicks.
We deploy the very latest adserving technology and compile our reports from multiple sources, providing you with the most accurate and comprehensive results data that shows you the big picture.