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MWI Blog

Online adspend 28pc share of UK

Posted by: Sanjeev Patel Category: Digital, Industry Updates, MWI news, Media Date: 25/04/2012

Online advertising now enjoys a 28% of the UK's adspend, with the sector showing an absolute increase of 16.8% in 2011 (or a like for like increase of 14%), according to new figures from the IAB and Warc.

Pinterest is changing the mobile shopper

Posted by: Sanjeev Patel Category: Digital, Industry Updates Date: 13/04/2012

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.

Facebook launches mobile ads

Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 26/03/2012

Facebook has announced the introduction of a series of new ad products, including for the previously advert-free mobile platform.

Mobile ad spend doubles to £203 million

Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 22/03/2012

Brands invest in display ads as apps and smartphones spark rich media growth. New era of “dual” and “triple screeners” attracts advertisers to mobile devices. More than half of all display advertising is on apps.

Metro weekend Olympics editions

Posted by: Lewis Henson Category: Industry Updates, MWI news, Media, Media Buying Date: 14/03/2012

Metro is to publish weekend editions for the first time, in print and for tablets, as a temporary offer during the Olympic Games in July and August.

MWI launch Bank of China ad campaign

Posted by: Doran Tranmer Category: Design, Industry Updates, Media Buying Date: 29/02/2012

This week sees the launch of our Bank of China advertising campaign to celebrate 100 years of global financial services following a multi-agency pitch.

Al Jazeera English News Channel of the Year

Posted by: Lewis Henson Category: Industry Updates, Media Date: 23/02/2012

Al Jazeera English has been named News Channel of the Year at this year's Royal Television Society Awards

The Rise and Rise of Radio

Posted by: Tony MacMurray Category: Industry Updates, Media Date: 06/02/2012

RAJAR Q4 Figures and the new Global/Clear Channel Partnership

Facebook further integrates with Spotify

Posted by: Lewis Henson Category: Digital, Industry Updates, Media Date: 26/09/2011

Facebook has further integrated with Spotify as part of it's mission to become an entertainment hub.

Deloitte Research

Posted by: Lisa Saunds Category: Industry Updates Date: 26/08/2011

TV as “the super medium around which all others revolve”.