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MWI Blog

Online adspend 28pc share of UK

Posted by: Sanjeev Patel Category: Digital, Industry Updates, MWI news, Media Date: 25/04/2012

Online advertising now enjoys a 28% of the UK's adspend, with the sector showing an absolute increase of 16.8% in 2011 (or a like for like increase of 14%), according to new figures from the IAB and Warc.

Pinterest is changing the mobile shopper

Posted by: Sanjeev Patel Category: Digital, Industry Updates Date: 13/04/2012

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.

Facebook launches mobile ads

Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 26/03/2012

Facebook has announced the introduction of a series of new ad products, including for the previously advert-free mobile platform.

Mobile ad spend doubles to £203 million

Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 22/03/2012

Brands invest in display ads as apps and smartphones spark rich media growth. New era of “dual” and “triple screeners” attracts advertisers to mobile devices. More than half of all display advertising is on apps.

Internet advertising soars over 13 percent

Posted by: Sanjeev Patel Category: Digital, Media, Media Buying Date: 05/10/2011

Online audience grows In June 2011 the UK’s active online user base had grown to 39.5 million, up from 38.4 million in June 2010. Source: UKOM/Nielsen.

Facebook further integrates with Spotify

Posted by: Lewis Henson Category: Digital, Industry Updates, Media Date: 26/09/2011

Facebook has further integrated with Spotify as part of it's mission to become an entertainment hub.

Luxury brands rethink media plans

Posted by: Sanjeev Patel Category: Digital, Media Buying Date: 17/08/2011

In-app mobile ads critical for luxury advertisers

Al Jazeera English Arrives on NY Cable

Posted by: Sanjeev Patel Category: Digital, MWI news, Media, Media Buying Date: 01/08/2011

On Monday, the channel will be carried in New York City for the first time.

MWI Unleash their new ad server

Posted by: matt avery Category: Digital, MWI news, Media Buying Date: 24/05/2011

MWI add a new sophisticated ad server to their marketing toolkit.

The Landscape of Media Consumption

Posted by: Lewis Henson Category: Digital, MWI news, Media, Media Buying Date: 05/05/2011

None of us can escape the pace at which our lives are changing thanks to technological innovation. No sooner is the latest bit of ‘must have’ kit launched, it’s rapidly made obsolete by ever more advanced systems.

Innovation from Mike Skinner

Posted by: Lewis Henson Category: Design, Digital Date: 11/02/2011

The Streets promote their fourth and final album with an amazing interactive video.