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Facebook launches mobile ads
Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 26/03/2012
Facebook has announced the introduction of a series of new ad products, including for the previously advert-free mobile platform.
Mobile ad spend doubles to £203 million
Posted by: Sanjeev Patel Category: Digital, Industry Updates, Media Date: 22/03/2012
Brands invest in display ads as apps and smartphones spark rich media growth. New era of “dual” and “triple screeners” attracts advertisers to mobile devices. More than half of all display advertising is on apps.
Metro weekend Olympics editions
Posted by: Lewis Henson Category: Industry Updates, MWI news, Media, Media Buying Date: 14/03/2012
Metro is to publish weekend editions for the first time, in print and for tablets, as a temporary offer during the Olympic Games in July and August.
